http://www.youtube.com/watch?v=jZGzXEExZcc
Taking pictures of our own experiences in nature.
Apple’s advertisement team has always put consumers in awe
with their products and marketed their goods with the most confidence that they
are indeed the leading brand in their field. One wouldn’t disagree as they
looked around and saw that the bitten white apple outline is littered all over
people’s hands, connecting them to a non-tangible world of the internet and
communication. Photos are the modern documentation method in our society now.
Millions of photos are taken at every moment by everyone all across the world,
all in hopes of preserving memories, sights, and things we love and that light
up a certain pathway of neurons in our brains denoting it “beautiful”. Mother
nature is the hardest model to work with however and is always distorted in
technology; whether enhanced with filters or has its beauty masked by poor
resolution. No matter what is capturing the moment, natural beauty has always
put the human race in awe when finally given a chance and paid attention to
outside of the “reality” world we have built surrounding us.
We talked
about in class the work of Romantics in underlining and bringing out the small
overlooked details of natural piety and how one may find the beauty of the
natural world overwhelming. When we are surrounded by such a great beauty that
is unyielding like the ocean, mountains, or a large forest, we are often
humbled to innocence and rendered insignificant no matter what achievements we
have accomplished or age we have matured to. Natural piety puts humans and
their developed reality on a humble shelf and repositions social statuses all to
the same level. As Rouseeau supports the claim of he fact of natural order
being disrupted and that the “spirit of society, and […] inequality which
society produces, […] transform[s] and alter[s] all our natural inclinations.”
The
romantic is displayed with a beautiful intertwining of human kind, technology,
and natural beauty. It isn’t always the case that technology and nature must be
at opposite sides of the spectrum. Apple’s simple, calm, and melodic piano in
the background of the ad brings us to ponder the beauty of simplicity, and with
each scene of a different person capturing something worth remembering forever
for, we begin to question our perspective of what is really important to capturing
as memories and why. There of course are a lot of people in this ad capturing
natural beauty of the ocean, mountains, and other great natural landscapes.
However, it is also important to note that some less typical “natural” romantic
landscapes are being captured as well, like the sea of people at :29. Society
and cities only exist because of the simple existence of humans and the brain’s
natural predisposition of gathering with others. The beauty of the sea of
people humbles us out of the egotistic mind we have created when placed out of
our technological and social media crazed world that puts us in the center of
everything.
Apple ads
always blow me away and make me stop and simply enjoy their ads and message.
Unlike a lot of other advertisement on the market today, Apple markets its
products as what it can do for you and how it fits into the natural lifestyle
that you may have. A lot of other
advertisements just kind of shove their product in your face with features and
physical aesthetics of the product. Photos are taken for a reason, just like
any representation of things we make, like drawings, paintings, and poems. All
these representations of art all are trying to capture fleeting moments in our
life, and although photos may not capture the beauty of each crashing wave in
the ocean, every sparkling grain of sand on the beach, or every blade of grass
on a rolling hill—it sure brings us closer to keeping moments we experience before
they are lost in the past of memories.
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