In the first commercial there are a few things that stick out, these are beer commercial and since beer is considered to be a guys drink, even though many women drink it as well, this series of commercial focuses on "man laws." The stereotypes portrayed in the first commercial are that men only care about sex and looks.
At the 2:05 mark the men of the square table make another man law "no fruit in beer" stating that men drink beer and only beer. Burt Reynolds emphasizes this when he points out a bunch of girly things that happen with other drinks and when the guy to his left actually takes him seriously he gives him a look that say son, I'm going to need to take one of your man cards now.
The very next commercial continues down the "beer is for men and real men drink beer" path by bringing up football. Sports like basketball and soccer have female leagues but there's no such thing when it comes to football, even in high school leagues. By identifying with manly men talking about football, Miller continues to associate itself with men.
This commercial is not only about manly things and keeping men from doing girly things to beer but it also is trying to show what kind of men drink beer. Triple H, cowboys, Burt Reynolds, football players, all of these people are very desirable people to be. They are famous, athletic, buff and tuff all of which are things most men would want to be. More importantly to a lot of guys, these are things guys think women want in their men.
I found that the way this video was perceived in its comment section (http://www.youtube.com/watch?v=8RLCD-PpWqU) to be interesting as well. A lot of the comments stated that light beer wasn't even manly in the first place. Clearly, many people with this idea assumed the same thing as the people behind these commercials which is that beer is for men.
I feel like this commercial fit perfectly with what we talked about in class. The shirtless man with a lot of hair seems to be idolized by the advertisement, which i thought was sort off interesting because a lot of the time, long hair on men is seen as feminine if they are skinnier because its assosciated with hippies, like robin was saying in class, 20 years ago the far left was all hippies with long hair while the conservatives had military haircuts. This commercial makes the long hair very manly though.
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