Falling Boulders

Here is the link to the advertisement, Falling Boulders, by Nissan Navara.

The commercial starts out depicting a gorgeous mountain scene with two ruggedly handsome men singing listening to Horses while driving in a shiny red truck. Rocks soon begin to fall down the mountain and the men swerve back and forth to avoid them. At the end of the landslide, the audience hears a loud clunk but the two men continue on their way, still singing along to the radio. At last, they approach a group of people that are staring them and their vehicle, the men jokingly say that there are couple of good looking rooster when the camera pans out the show a massive boulder in the cargo bay of the truck.

The sign that stood out to me in this commercial was the rough and gruff stereotype of the men in the truck, singing along to to country music, such that only 'real men' drive trucks. This was continuously hammered in throughout the clip. When the men finished their professional run of the falling rocks, they take a quick breath an continue on their merry way with a not a single care. The next thing to occur was when the tourists (mainly women who were shown) were staring at the vehicle, one of the men casually jokes, "just a couple of good lookin' roosters in a ute." This comment continues to enforce the rough and gruff stereotype. First, that the women were staring because it was a couple of handsome men who would only drive that kind of truck,. Second, the colloquialisms use in the comment indicate the men are from the country, possibly farmers. Compared to MIB, this commercials seems to promoting farmers or people from the countryside, possibly even glorifying them through the Be a Man mentality.