The girl in this political ad is Lena Dunham. She is probably most famous for her
role in HBO’s controversial series “Girls,” watched mainly by young adult
women. Since she would really only be recognizable to this demographic, making
her the face of this ad shows that young adult women are the target audience, which
largely dictates the content of the ad. Had the target audience been
middle-aged men, the ad would probably be vastly different. Since the target is
young women, the ad plays heavily on issues they believe college-aged women
care about: specifically, social issues.
Obviously,
the actual content of the ad is heavily based on social issues, showing that
the company who put the ad out thinks that’s all women care about. I actually
think this assumption reflects negatively on women. Social issues don’t exactly
require much research or intellect. Everyone has their own values and that’s
where our social views originate. By this ad focusing so significantly on
issues that don’t require any additional research, I feel that the company is
assuming women either (1) lack credibility in areas like economics that require
extra exploration in order to understand the concepts, or (2) are so out of
control with their emotions that the most effective way to score another vote
for Obama is to drench the ad in ridiculous and overdramatic pathos. To
insinuate that Mitt Romney doesn’t care about women is such an absurd
accusation that I cannot even fathom how the ad company approved it. I, by no
means, am diminishing the importance of social issues. I fully realize the
strong role they play in our society, I just wish this ad would have addressed
some more intellectual-based issues America is facing, rather than solely
focusing on the issues based on feelings.
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